In Amsterdam, companies have to pay taxes due to advertising. And only those advertisements that are visible from or making use of the public area.
In 2008, the Tax department of Amsterdam launched the new Copper app to register all the objects used by companies to advertise.
The main goals of this project were:
- No more syncing between device and central database; use the data directly from the central database and discard the local database used by the app.
- Create an interface that helps the user to audit objects efficiently and effectively
My role was to do research on the performance and usability problems of the current app and to create wireframes and prototypes for further development.
To have a good understanding of how the users approach their tasks, we went hands-on, doing the job together with the user.
While on the job, we noted down the tasks and what steps was needed to complete one. This helped us get a clear view of how the current situation was, also it was a great chance to empathise with the user.
We created wireframes and analysed this with the users. We had the user run down the tasks he would normally perform and to think out loud while interacting with the wireframes.
After some iterations, we went on creating a hi-fi prototype.